Archive for October, 2009

Blasting Through Info Overload

According to experts, most of us are bombarded with over 3,000 messages a day. Yeah, you can minimize them but even if you don’t pick up a newspaper, watch tv, go online or listen to the radio – odds are you’ll see a sign by the side of the road, get something in the mail or have a friend alert you to something you absolutely must know about. There’s no escaping them. Messages are everywhere.

Unlike a hundred years ago, when people craved news and information, now we get too much. And with too much, we go numb, we tune out – it’s just too much to take in so we don’t. How much can you really eat at the info overload buffet?

What’s worse, is that most of the messages we get are skewed by marketing hype or someone else’s agenda – so it’s hard to know what to believe or trust, even if the messages have gotten our attention.

After 3000 or so messages a day, what can you really take in? Most people go numb, they tune it out, nothing gets through and they only take notice if a friend or trusted source endorses the message. So being a trusted adviser is a good way to get yourself heard.

In fact, for businesses today, the number one way to get prospects or customers to notice you, is to be endorsed as an expert, or by someone others admire and trust. That’s how you get clients to notice you and get your voice heard in an info overload world.

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